Department of Marketing and Strategy

Dr. Jacob Odei Addo, HOD

OVERVIEW

The Marketing programme was introduced into the institution’s curricula and the programme was then part of Accountancy in year 1993.  However, in 1997 the Marketing department was created and elevated to a full department in September 2001 in response to the growing student population. The Department, since its inception, has seen tremendous growth in equipping students with employable Marketing skills, and it continues to gain outstanding feats among other known programmes of the University, and thereby creating possible employment opportunities for Marketing graduates.

MISSION

To provide state-of-the-art education in marketing and entrepreneurship, in collaboration with experienced staff, to students for the development of Ghana and the world at large.

VISION

To become a leading Business Department for training the 21st-Century marketers and entrepreneurs.

PROGRAMMES OFFERED

1. 2-year M-Tech in Innovation and enterprise development
2. 4-year B-Tech in Marketing and Entrepreneurship
3. 1-year B-Tech Top-Up in Marketing and Strategy
4. 3-year Higher National Diploma in Marketing and Strategy
5. 2-year Diploma of Technology in Marketing and Strategy

The department is currently working assiduously to obtain accreditation for:

a. MSc. in Sustainability Marketing
b. BSc. in Marketing
 

ACHIEVEMENTS

Memorandum of understanding

The department had signed five Memorandum of Understanding as follows:

1. MOU between TTU and Harare Institution of Technology, Zimbabwe
2. MOU between TTU and ROK FM LTD.
3. MOU between TTU and Charted Institute of Marketing, Ghana
4. MOU between TTU and Chinhoyi University of Technology
5. MOU between TTU and Social Entrepreneurship Hub (SE-HUB)

 

INNOVATIONS AND PATENTS

We have developed and introduced short and innovative certificate courses for small and medium scale Enterprise owners.

We do follow-ups on these SMEs and offer One-on-one training for individuals.

We also offer consultancy in Marketing Strategies.

Directory

Alumni

Everything that I learned at TTU really helped put me above the competition in the field of mechanical engineering.

Adwoa Koomson