Department of Marketing and Strategy
The Department of Marketing and Strategy was introduced into the institution's curricula in 1993. It trains students in marketing management, consumer behaviour, digital marketing, branding, entrepreneurship and strategic management. Graduates are equipped to lead marketing and business development functions across industries.
Programmes Offered
HND Marketing
A three-year Higher National Diploma training students in marketing management, consumer behaviour, digital marketing, branding and sales management.
Entry: WASSCE with credits in English, Mathematics and three elective subjects including business subjects.
Diploma of Technology in Marketing and Strategy
A two-year Diploma providing foundational training in marketing principles, customer relations, sales management and marketing communications.
Entry: WASSCE with passes in English, Mathematics and three subjects.
B.Tech Marketing and Strategy
A one-year Bachelor of Technology top-up programme for HND Marketing graduates, advancing competencies in strategic marketing, digital marketing, brand manageme…
Entry: HND Marketing or related qualification.
B.Tech Marketing and Entrepreneurship
A four-year Bachelor of Technology degree integrating marketing management, consumer behaviour, digital marketing, innovation and entrepreneurship for the compe…
Entry: WASSCE with credits in English, Mathematics and three elective subjects including Business subjects.
M.Tech Entrepreneurship, Innovation and Enterprise Development
A two-year postgraduate programme equipping students with advanced knowledge in entrepreneurship, innovation management, new venture creation, and enterprise de…
Entry: First degree in Business, Management or related discipline.
Courses
Principles of Marketing
Marketing mix, market segmentation, consumer behaviour and the marketing environment.
Marketing Research
Research design, questionnaire development, data collection and analysis for marketing dec…
Digital Marketing
SEO, social media marketing, content strategy, email marketing and analytics.